The company history of s.a.x.
s.a.x. gains extensive experience in the area of typeface and typography for large companies
If you always think small, you can’t create anything big. Even more so, you won’t create anything great if you ignore small details.
90% of existing customers have already switched to the new platform-independent s.a.x MasterLayout software. The s.a.x. Software GmbH therefore decides to discontinue support for s.a.x. MasterLayout classic as of 30.03.2020.
Extension of CRM connections, e.g. to Microsoft dynamics.
With MasterLayout-D.O.M.®, s.a.x offers the only solution that supports desktop, online and mobile and makes documents readable and editable for all systems. The included full service of s.a.x. guarantees templates to be up to date to the day, legally secure and in the CI of the company.
s.a.x. Service GmbH presents its new development – a hybrid app – “s.a.x. MasterLayout®” to first large corporations.
The s.a.x. Group is present on representative social networks.
On 28.11.2014, s.a.x. Software celebrates its 25th company anniversary.
With the “ML-Recovery” module, s.a.x enables its software to repair itself if necessary.
The module s.a.x. MasterLayout® for Excel is added.
The “Central Forms” enable central form provision for a group. The new “Central Management Content” and “Central Management Administration” enable the fast, easy and group-wide administration of text and presentation modules as well as the distribution within largest groups.
Frank Sax has been a member of the advisory board of Technologiefabrik Karlsruhe since 2006 and was re-elected in 2015 for another 3 years.
16 corporations now place their trust in s.a.x. MasterLayout®.
The extension of the product with the “Central Slides” enables the central provision of slides and thus the “clicking together” of a presentation in a few minutes.
The 2000 target of acquiring five major customers is exceeded. s.a.x. is now growing at 50%-60% per year with increasing surpluses.
Frank Sax is appointed honorary commercial judge on the recommendation of the Karlsruhe Chamber of Industry and Commerce.
The s.a.x. MasterLayout® module for Outlook is added.
In cooperation with SAP, a variant of the s.a.x. MasterLayout® server for printing attachments in SAP documents. The interface product s.a.x. MasterLayout® module for XDC enables the printing of attachments to SAP documents directly from the SAP system.
The s.a.x. Service GmbH is founded as the first service subsidiary for customer support and product customization. An external managing director is hired to support Frank Sax in the operational area.
The s.a.x. MasterLayout® module for PowerPoint is added.
Frank Sax concentrates business activities on s.a.x. MasterLayout® and separates from all other activities; they are discontinued or sold.
The s.a.x. MasterLayout® module for Word is completed.
Frank Sax states the goals for the next five years: 5 major customers from a defined list are to be won by 2005. Sales and customization are to be separated to ensure continuous development of the product. All efforts are to be concentrated on s.a.x. MasterLayout®.
Frank Sax becomes an elected member of the Chamber of Commerce and Industry’s General Assembly and on its Technical Committee.
Frank Sax designs s.a.x. MasterLayout®: A server- as well as client-side usable product for automatic document generation. Data sources are the information of the maintenance departments for marginalia and content, environmental data such as national language, data from SAP or other systems.
The workstation variant receives a powerful update mechanism and the option to enter individual texts. Basis are the experiences with the electronic stationery like the AVP.
Together with HP, s.a.x. launches a server product for SAP printing based on the dynamic document technology developed. This product, developed according to HP guidelines, is marketed by HP under the name HP-AVP.
s.a.x. develops from “SARA” the solution “s.a.x. Electronic Stationery”: In a graphical interface, the user generates documents from dynamic templates and stores them in “folders” and “cabinets” on the computer. s.a.x. uses this software as a free add-on to the “CompanyPrinter SIMMs”. Soon the add-on becomes more popular than the SIMMs …
s.a.x. develops its own “SIMM-Board” and offers under the name “The Company Printer” within the HP-JetCaps program the equipment of laser printers with house fonts and company logos.
s.a.x. develops its own Truetype editor and subsequently also offers Truetype fonts. s.a.x. is a founding member of the printer support program HP-JetCaps.
s.a.x. develops and supplies “SARA”, the predecessor of the later “s.a.x. electronic stationery” and the s.a.x. MasterLayout®.
Foundation of s.a.x. Software GmbH in January with Frank Sax as managing director. s.a.x. develops a PCL5-Intellifont converter. s.a.x. Outline also uses it to create scalable fonts for laser printers. As a result s.a.x. becomes Font supplier for Hewlett-Packard.
s.a.x. offered its “software font cassette” concept for the then leading text programs MS-Word, IBM Text, WordPerfect and AmiPro. The product was developed in cooperation with URW in Hamburg, the leading company for font digitization at that time. The product “s.a.x. Outline” soon rises to become the leading font program in German-speaking countries. s.a.x. Outline is distributed in a variety of OEM versions, e.g. by Kyocera and Ricoh.
s.a.x. acquires the British font company DTS, a company around the font designer Robert Norton and the ingenious developer Eliyezer Kohen. DTS claims to have developed the first digitization solution for phototypesetting fonts. However, this company was unable to compete with URW in Hamburg. Thus, s.a.x. has its own basic set of fonts.
s.a.x. concludes license agreements with the leading typeface manufacturers of the time, Berthold, Linotype and URW, and is thus able to offer a large number of important typefaces, some of them for the first time, for the PC sector. Frank Sax is accepted as a member of the leading typeface associations ATypeI and TDC (Type Directors Club).
The second version of “computer typesetting” breaks away from the printer’s internal font stock. The concept of the “software font cartridge” is developed for this purpose. In Germany, HP delivers the computer set with the HP LaserJet.
“Computersatz”: designed and developed personally by Frank Sax, it enabled then unexpected capabilities such as proportional type, justification, undercutting with the then leading text program “WordStar” on the new laser printers.